Tag Archives: brand

Outdoor Business Update – Icebreaker Names New General Manager or Europe – August 13, 2014

Icebreaker has named Peter Ottervanger general manager for Europe. Ottervanger will be responsible for all of Icebreaker’s business interests in Europe, overseeing wholesale, retail and e-commerce sales that represents 45 percent of Icebreaker’s global sales, and the supporting operations and customer service teams.

“Peter’s strong leadership experience in growing the European market for global footwear and apparel brands will be an incredible asset to Icebreaker,” says Rob Fyfe, Icebreaker Chief Executive Officer. “As a proven motivational leader, he has a tremendous understanding of the multichannel and wholesale landscape, which will ensure our continued long term growth across Europe.”

Peter brings over 30 years of experience to Icebreaker, most recently as the Vice President & General Manager for Sole Technology EMEA, where he managed European direct markets, distributors and agents for their entire portfolio of brands in footwear, apparel, snowboard boots and snow outerwear; and developed new markets in the Middle East and Africa. He previously served as Managing Director for O’Neill Europe’s retail division, responsible for the overall European retail strategy with a portfolio of 30 stores and as the European Retail Manager for Dockers Europe.

“Icebreaker’s strong DNA, highly regarded functional and technical layer systems and outdoor sports lifestyle angle – all rooted in a sustainable business model- is ticking a lot of boxes for me,” says Peter Ottervanger. “I am very proud to join the team, develop and implement the long term growth strategy and build on strong relationship within the organization and through business partners across all markets.”

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OutdoorIndustry.org – Icebreaker Appoints New General Manager For Europe – August 13, 2014

Icebreaker, the New Zealand company that pioneered outdoor merino wool apparel, today announced that Peter Ottervanger will join the brand as General Manager for Europe. Peter will be responsible for all of Icebreaker’s business interests in Europe, overseeing wholesale, retail and eCommerce sales that represents 45% of Icebreaker’s global sales, and the supporting operations and customer service teams.

“Peter’s strong leadership experience in growing the European market for global footwear and apparel brands will be an incredible asset to Icebreaker,” says Rob Fyfe, Icebreaker Chief Executive Officer. “As a proven motivational leader, he has a tremendous understanding of the multichannel and wholesale landscape, which will ensure our continued long term growth across Europe.”

Peter brings over 30 years of experience to Icebreaker, most recently as the Vice President & General Manager for Sole Technology EMEA, where he managed European direct markets, distributors and agents for their entire portfolio of brands in footwear, apparel, snowboard boots and snow outerwear; and developed new markets in the Middle East and Africa. He previously served as Managing Director for O’Neill Europe’s retail division, responsible for the overall European retail strategy with a portfolio of 30 stores and as the European Retail Manager for Dockers Europe.

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SNEWSNet.com – Icebreaker Appoints New General Manager For Europe – August 13, 2014

PeterOttervanger

Icebreaker, the New Zealand company that pioneered outdoor merino wool apparel, today announced that Peter Ottervanger will join the brand as General Manager for Europe. Peter will be responsible for all of Icebreaker’s business interests in Europe, overseeing wholesale, retail and eCommerce sales that represents 45% of Icebreaker’s global sales, and the supporting operations and customer service teams.

“Peter’s strong leadership experience in growing the European market for global footwear and apparel brands will be an incredible asset to Icebreaker,” says Rob Fyfe, Icebreaker Chief Executive Officer. “As a proven motivational leader, he has a tremendous understanding of the multichannel and wholesale landscape, which will ensure our continued long term growth across Europe.”

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Businessweek.com – New Zealand Sportswear Maker Finds ‘Naked Airline CEO’ a Perfect Fit – June 19, 2014

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Even now, in its 19th year and with more than $180 million in annual revenue, Icebreaker is a brand many are keen to say they discovered first. This is partly by design. Early on, the New Zealand-based pioneer of merino wool athletic wear decided to forgo a partnership with an established outdoor clothier and turned away an interested chain, preferring instead to sell through small, independent retailers in resort towns. Icebreaker bet that vacationers in Lake Tahoe; Park City, Utah; Aspen, Colo., and Sun Valley, Idaho (also Chamonix, France; Verbier, Switzerland, and Lech, Austria) would find and love its thermal underwear, lightweight jerseys, and quarter-zip sweaters, then gush about them when they got home. The company also embraced unforgettably bizarre, one-with-nature marketing materials, including a half-man, half-ram mascot, who cavorts with nude women on its catalog covers and shopping bags, and at least one ad that didn’t shy from sex-with-sheep innuendo.

It worked. Icebreaker apparel is now sold by 4,000 resellers in 40 countries, plus 22 stores of its own and a profitable online business, but people still return from mountain towns thinking they’ve made a find. It’s done so well, in fact, that on June 2, the founder and majority owner, Jeremy Moon, decided to fire himself as chief executive officer…

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