Twelve lucky journalists were invited to experience Icebreaker in a natural environment. Each individual was outfitted in a new merinoLOFT™ helix vest layered over an Icebreaker base layer to experience the benefits of merino.
Mark Torgeby ran a clinic focused on the body’s well-being and the importance of finding nature while running. At one point, the group was encouraged to take off their shoes and run with their eyes closed to truly experience the surroundings. The adventure concluded with an organic breakfast followed by an Icebreaker Q & A